social media marketing

Looking to streamline your marketing business tools so they’re more efficient and easy to use? From entrepreneurs to established organizations, all of us could use some time and cost saving services that make tracking and growing our business easier.

Recommended Online Business Tools For All Organizations:

Hootsuite

hootsuite marketing

A great option for social media marketing, Hootsuite is a platform that offers all of your social media accounts on one dashboard. It makes sending updates extremely easy by giving you options to schedule posts in advance, as well as send posts to all integrated social channels. You’ll be able to track online analytics and public engagement to ensure your content is performing to standard.

Piktochart

piktochart marketing

Need a way to create visual images for your company? Piktochart offers ways to create interactive charts, maps, info-graphics, presentations and posters. With many templates to choose from and a variety of customizable options, Piktochart is a great option for colorful and interactive web materials.

Hubspot

One of the most well-known marketing growth software options to use is Hubspot. This CRM is offered in a free and paid version and gives a company visibility into their sales line– in real time. With features specifically for service, marketing, sales and CMS, it’s hard to go wrong in choosing Hubspot as your main content system. It’s easy to integrate into other software and makes a great inbound marketing service.

Freepik

freepik marketing

Vector images, stock photos, and icons can all be found on Freepik, which offers graphic resources for your business to use in web and print materials. Freepik offers free and premium licenses to businesses, so you can choose which option is best for your company. If you’re looking for specific icon packs to use on your website, Freepik’s sub-company Flaticon offers a similar premium and free graphic setup.

SEMrush

semrush marketing seo content

A powerful SEO and content marketing tool, SEMrush is a great option for those in the digital marketing field who need a little extra help. Users can generate keywords that are up and coming for their target audience and get statistical feedback on their SEO performance.

With tools like an SEO Content Template, specific Topic Research and SEO Writing Assistant, coming up with blog post topics and hitting target keywords has never been easier. If you’re looking for that all-in-one SEO data dashboard, SEMrush may be a great option for you.

Bonus Non-Marketing Tool: Down Detector

downdetector outage monitoring

Frustrated because Twitter isn’t loading? Or maybe your Microsoft Office 365 apps aren’t working on your PC? Whatever the case may be, it’s nice to double check when websites or other online services are down due to maintenance or an internal issue.

One tool available to use, called Down Detector, will give you a rough estimate of when a web service is down over a 24hr period. The search bar on the website’s main page will allow you to check outage monitoring in real time. You’ll be able to check services like Spectrum, Verizon, YouTube, Zoom, among others.

This can help save your company precious time when you’re in the middle of a work day and experiencing some technical issues. Once you know a website will be down for an extended period, you can focus your time on executing other tasks.

No matter what marketing tools or software you use, you’ll need to make sure that your security is up to date and strong when using online platforms. Keep your passwords long, your accounts protected, and always be on the lookout for suspicious behavior.

If you’re interested in learning more, contact SkyPort IT today at 585-582-1600 or visit our contact page.
Who’s Got Your Data?

Written by Emily M.

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